Today there are more than 50 crowdfunding sites in the U.S. and countless projects asking for your donations. If you’re looking to successfully fund your project, here are some useful tips:
1. Build beyond your network — The people who are most likely to give are a part of your close social network. After that, it’s friends of friends. For some people, the biggest challenge is breaking beyond their close social network. But that’s something you must do in order to succeed. One strategy: pre-work. Put effort into building your network before you launch.
2. Know when to outsource — These days, there are services popping up that deal with everything from marketing your project to the distribution of products/rewards. Some examples of this include: a video producer creating an ad for the product, a copy editor coming up with text for the website, someone handling communication/social media use during the campaign, and hiring someone to distribute the product if your campaign is a success. When you can’t do it all — and do it well — know when to seek help.