Upstart watchmaker Pebble announced at CES this week it would ship its smartwatch on January 23.
The smartwatch connects to a smartphone. “The idea is that instead of having to constantly pull out your smartphone, you can just glance down and see the key portion of the message right there,” said Pebble CEO Eric Migicovsky on CNBC’s “Squawk on the Street” Thursday. If you want to ignore the call, you simply shake your wrist. “If it’s someone you can brush off, you can just cancel it right there,” he said.
Fun features aside, Pebble’s arrival to market hasn’t been smooth. After becoming a darling on crowdfunding site Kickstarter last year, the startup ran into trouble when demand far outpaced supply, and the upstart wasn’t able to deliver by September 2012 as promised.
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